{"id":1135,"date":"2021-03-05T20:50:04","date_gmt":"2021-03-05T20:50:04","guid":{"rendered":"https:\/\/techpricecrunch.com\/?post_type=blog&p=1135"},"modified":"2024-02-15T05:39:37","modified_gmt":"2024-02-15T05:39:37","slug":"ios-statistics","status":"publish","type":"blog","link":"https:\/\/techpricecrunch.com\/blog\/ios-statistics\/","title":{"rendered":"30+ iOS Statistics to Illustrate Apple\u2019s Rise to the Top [2024 Edition]"},"content":{"rendered":"
In August 2020, Apple\u2019s worth reached $2 trillion. It may be the second \u201cA\u201d in FAAMG, but it was the first publicly traded US corporation to pull off such a milestone. Although the company couldn\u2019t sustain such a valuation, it confirmed that investors were beginning to view Apple as a software company.<\/p>\n
Before Apple could outgrow the economies of most countries with its mammoth market capitalization, it was just a computer maker that broke the mold of smartphone engineering.<\/p>\n
Its greatest creation\u2014the iOS\u2014gave birth to the iPhone. More than 13 years after it was rolled out, countless iOS statistics attest that this piece of technology remains the company\u2019s bread and butter.<\/p>\n
Could Apple live off the iPhone forever? Why don\u2019t stockholders think of the smartphone vendor as a hardware company anymore? Read on to learn the answers to these interesting questions about Apple\u2019s business and future.<\/p>\n
(Statcounter GlobalStats)<\/p>\n
Apple may control a relatively small portion of the market, but it has consistently been considered the richest smartphone manufacturer on the planet. Thanks to its high profit margins, the company makes an insane amount of money without having to sell the most units.<\/p>\n
(Statista)<\/p>\n
Around that time, 13.5% of all devices were powered by iOS. Since Q2 2018, the American tech behemoth has been racing Asian rivals Samsung and Huawei to the top. And, as evidenced by pertinent iOS device statistics, Apple has briefly tasted first and second places. Trailing by just 2.6%, fourth-ranked Xiaomi could overtake the company in the near future.<\/p>\n
(Statista)<\/p>\n
Since 2018, this figure has grown by 0.10% every year. Although non-iPhone users are less loyal to their smartphone brands, Apple still finds it difficult to make them switch from Android to iOS.<\/p>\n
(Apple)<\/p>\n
Another 18% of iPhones were running iOS 13, while the remaining 10% were using earlier operating systems.<\/p>\n
Among the Apple smartphones sold over the last four years, the recent iOS version user statistics reveal that the adoption rate was 81%. Only 17% of devices were running iOS 12, while older OS iterations powered the other 2%.<\/p>\n
(SamMobile)<\/p>\n
Based on 2019 Android vs iOS usage statistics by age, this figure increased by 2% over a year. While said stat mostly reflects the preference of teens from higher-income households, adolescents from lower-income families might be able to join the iOS ecosystem since a less costly iPhone SE version is on the horizon.<\/p>\n
(MacRumors)<\/p>\n
Only 8% of US teens intend to buy a non-iPhone device. According to 2019 iOS vs Android statistics, this figure used to be 10%.<\/p>\n
This illustrates the growing irrelevance of Apple rivals in the States, especially Samsung. In addition, it suggests that the US smartphone market might become harder to penetrate in the future since new generations of Apple users could develop brand loyalty early.<\/p>\n
(BGR, Counterpoint)<\/p>\n
However, this did not have a notable effect on the United States Android and iOS statistics for 2019. And iPhones have been selling the way Apple expected them to be. Apple customers are generally viewed as extremely loyal<\/a>, and these figures speak volumes about that stereotype.<\/p>\n (BGR, Above Avalon)<\/p>\n The iPhone is a gateway Apple product. A conservative estimate argues that only 100 million Mac or iPad users don’t own an iPhone. In other words, iPhone ownership has been an effective weapon Apple uses to keep its customers glued to the company.<\/p>\n (NetMarketShare)<\/p>\n Safari enjoys the lion\u2019s share of the market not just because it\u2019s the default browser on iOS, but also because Apple has never given its customers the option to change it. Most iPhone users aren\u2019t keen on using a third-party app for browsing.<\/p>\n Why do the majority of iPhone users stick with their default browser? Safari has an unmistakable charm, despite the fact that it doesn\u2019t adopt new web development innovations as fast as other browsers. Among other things, Safari supports iCloud synchronization, which makes it painless to move between Apple devices, and relentlessly combats web trackers.<\/p>\n (Express.co.uk, Digital Commerce 360)<\/p>\n Safari has been peerless in iOS. But Chrome iOS statistics may change when the 14th iteration of the operating system is rolled out. iOS 14 allows third-party apps to become the default browser for iPhones.<\/p>\n Will iPhone users ditch Safari for Chrome? Maybe. But most of them might go back to the one they\u2019re used to, since Chrome for iOS is basically Safari masquerading as Chrome, as tech pundits noted. Until the best version of Chrome is available for use, it\u2019s bound to pale in comparison to Apple\u2019s native browser.<\/p>\n (Statista, Forbes)<\/p>\n This Facebook-controlled messaging app has been a huge hit among Apple customers. In spite of concerns for the app\u2019s popularity on iOS in 2020, iOS WhatsApp statistics show a rise compared to 2019.<\/p>\n It was thought that the switch to iOS 14 could encourage iPhone owners who use WhatsApp to switch to iMessage. The new OS version gives Apple\u2019s own messaging service a facelift with pinned conversations, mentions, and inline replies, among others, improving its overall usability.<\/p>\n However, statistics showed that the app is still widely popular on iOS 14.<\/p>\n (Apptopia)<\/p>\n With 264 million downloads in Q4 2020, Among Us took the world by storm. What made this figure more impressive in comparison to other iOS app statistics was that the app was launched in 2018. The true potential of this social deduction game was only discovered in 2020, when our opportunities for socialization diminished.<\/p>\n (Statista)<\/p>\n iOS Store statistics show that TikTok also ruled (and still rules) other markets, too. In 2020, TikTok was the most downloaded app in Europe and the rest of the world, with 850 million downloads in 2020. And as we can see in 2021, it\u2019s not about to stop.<\/p>\n (NPR)<\/p>\n Since the tech company allowed users to store their medical histories in the app via their iPhone, Apple Watch, and third-party health and wellness apps that connect with HealthKit, many customers have done just that.<\/p>\n As iOS Health statistics show a continuous increase in adoption rates, Apple is getting closer to delivering on its promise to alleviate the health-care industry\u2019s interoperability challenge.<\/p>\n The Cupertino-based multinational isn\u2019t the only tech brand trying to provide medical professionals with greater data access, and improve patient engagement. Privacy is what separates Apple from Google, Microsoft, and Amazon. Although Apple doesn\u2019t have an immaculate track record, it has the best reputation for security among the Big Tech.<\/p>\n <\/p>\n (Apple)<\/p>\n Apple brought in revenue of $111.4 billion, growing 21% compared to the fiscal Q1 of 2020.\u00a0 Interestingly, 64% of the revenue came from international sales.<\/p>\n (Statista, TechCrunch)<\/p>\n The Chinese market played a huge role in making 2015 a memorable year for Apple. According to sales statistics for iOS devices, the number of iPhones sold in China jumped by 100% around that time. However, industry observers give most of the credit to the iPhone 6 and iPhone 6 Plus sales \u2014 two models with super large display sizes.<\/p>\n (Reuters)<\/p>\n According to 2019 iOS statistics by device, iPhones were actively used by 900,000 million individuals. Since Apple customers rarely use more than one iPhone, said figure presumably represented different individuals. Based on the company\u2019s historical user base growth, about 100,000 million new iPhone owners joined the Apple family in 2020.<\/p>\n (Gartner)<\/p>\n The company grew by 3.3% compared to 2019, taking Huawei\u2019s place as number two on the most popular smartphone vendor list. Along with Xiaomi, it was the only vendor on the Top Five list to experience positive growth in 2020.<\/p>\n (Statista, Investopedia)<\/p>\n In Q4 2017, the company garnered 51% of all the revenues made by smartphone vendors. It marked the first time that it claimed more than half of the whole pie.<\/p>\n Time after time, Apple has said that it\u2019s not particularly obsessed with the total number of products it sells. Its stock price is more tied to its revenue growth and less to the iPhone market share, and average selling prices of its devices.<\/p>\n That\u2019s why most stockholders would keep their faith in Apple even if the iPhone reached its peak today. The company\u2019s other business units are all growing in double-digit percentages, making up for the smartphone segment\u2019s stagnating revenue.<\/p>\n (Statista)<\/p>\n It has been the segment\u2019s lowest recorded quarterly share since Q4 2011. In addition, about a decade\u2019s worth of iOS stats would reveal that it\u2019s only the fifth time the iPhone contributed less than half to Apple\u2019s coffers over the last 35 quarters.<\/p>\n Does this slowdown suggest that the iconic smartphone has become less popular? Not necessarily. Apple\u2019s faster-growing lines of business, especially the Services segment, could explain this.<\/p>\n (9to5Mac)<\/p>\n This figure translated to an increase of 1.66% year-to-year, the slowest growth among Apple\u2019s business segments. Nevertheless, it\u2019s an impressive sales number, considering the massive economic impact of COVID-19 worldwide.<\/p>\n (AppleInsider)<\/p>\n This figure was only bested by Tencent, Sony, and Microsoft. Industry mainstays like Nintendo and EA envied the iPhone maker\u2019s iOS game revenue statistics, including the company\u2019s YOY growth of 18%.<\/p>\n Apple\u2019s place in the top five was admirable, though it could have overtaken Microsoft if not for its strong Q4 revenue. Chasing the market leader wasn\u2019t feasible over the short term, though. Tencent\u2019s gaming revenue was more than twice the size of Apple\u2019s that year.<\/p>\n (Statista)<\/p>\n Apple\u2019s rising iOS app revenue statistics show it has been the catalyst for the revenue growth of its Services segment over the years. But those days might be over, for app owners have begun pushing back.<\/p>\n Fortnite maker, Epic Games, has filed an antitrust case against the tech giant\u2019s monopolistic App Store. The lawsuit stems from Apple\u2019s removal of Fornite from the digital distribution platform due to a terms of service violation.<\/p>\n Across the pond, Apple has also been facing antitrust scrutiny caused by Telegram.<\/p>\n (Android Authority)<\/p>\n It\u2019s one iOS Fortnite statistics that would suggest that Apple and Epic Games would do good business together for a long time. However, the two have fallen out over money, ever since the latter introduced a direct payment method in order to avoid the 30% commission the Apple collects per in-app purchase.<\/p>\n Only time will tell how the store owner and the iOS developer\u2019s legal battle will end. But a potential Epic Games\u2019 victory could have a ripple effect on the entire Apple Store ecosystem.<\/p>\n (Fox Business)<\/p>\n Launched in 2018, its price was 120% higher than the first iPhone. In anticipation of \u201csticker shock,\u201d Apple rolled out the iPhone XR, the $749 version of the deluxe iPhone XS Max, in order to lure in those consumers who weren\u2019t ready to spend such a crazy amount on a smartphone.<\/p>\n (The New Indian Express)<\/p>\n Made in partnership with a Russian luxury brand, the Caviar Solarius Zenith Full Gold iPhone 11 Pro was easily the priciest phone in the world. Its back is adorned with a functioning clock plated with 24-carat gold and studded with 137 diamonds. At about 15 ounces, it\u2019s over 100% heavier than its base model.<\/p>\n The extravagant back and increased heft aside, this regal piece of technology has the same features and specifications as a typical iPhone 11 Pro.<\/p>\n (Statista)<\/p>\n Historical iOS app download statistics showed that this figure was record-breaking. Despite Google Play\u2019s uncatchable 24.3 billion app downloads, Apple\u2019s platform was the stronger revenue machine.<\/p>\n (Statista, 9to5Mac)<\/p>\n Games make up the biggest app category on the platform, which also hosted 3.42 million non-gaming apps in the store last year. In terms of game app popularity in 2020, Among Us topped all free games played on the iPhone and iPad, respectively. Meanwhile, no paid game app was downloaded to either device more than Minecraft.<\/p>\n (The Sun, India Today)<\/p>\n Many iOS version statistics have proven that Apple has a reputation for supporting earlier versions of the iOS for an unusually lengthy period. Supposedly, the oldest smartphones from the tech titan in the wild are iPhone 6S and iPhone 6S Plus, which were released in September 2015. No Android phone vendor has been willing to keep its product alive as long.<\/p>\n Moreover, rumor has it that the iOS 14 update might be available for iPhone 6S and iPhone SE too. The A9 chip embedded in these older devices is the primary reason they might get some support extension from their maker.<\/p>\n (9to5Mac)<\/p>\n Tiktok, Spotify, Quora, Pinterest, and Tinder were some of the most prominent additions to the iOS crash statistics in these two incidents. Many of the compromised apps used Facebook to log in. The others that didn\u2019t rely on the social network also crashed upon launch because they\u2019re built with the software development kit.<\/p>\n Before Facebook fixed the bug, the only workaround was running the software in airplane mode. Only the apps that were useful when offline benefited from it, though.<\/p>\n (Norton)<\/p>\n According to iOS malware statistics, most of the apps affected by this malicious code were popular among iPhone users in China. WeChat, Didi Chuxing, Railway 12306, China Unicom Mobile Office, and Tonghuashun being some notable ones.<\/p>\n Discovered by Chinese iOS app developers, XcodeGhost could steal usernames and passwords by creating fake phishing alerts and copying data from a device\u2019s clipboard. This malware could also allow the attacker to hijack an iPhone\u2019s browser in order to capitalize on the vulnerabilities of the operating system and other iOS apps.<\/p>\n (Malwarebytes)<\/p>\n Apple products have never been completely invincible, but iOS security statistics show that average iPhone owners were rarely threatened. In this case, the cyberattack didn\u2019t cause panic. Although said websites haven\u2019t been identified, most of the iOS vulnerabilities used to execute different attacks have been patched.<\/p>\n (Forbes)<\/p>\n Such a stunningly high number is a reflection of Apple\u2019s unique selling proposition: privacy. Many iPhone enthusiasts specifically bought their iOS devices to browse the internet in peace.<\/p>\n This is one iOS browser usage statistics that has convinced most advertisers to shun Safari. Instead, they\u2019ve been gravitating to Google Chrome, for almost 8 in 10 of its users are accommodating to trackers.<\/p>\n (The Information)<\/p>\n This stat could be attributed to the Intelligent Tracking Prevention developed by Apple. Constantly updated to keep up with unscrupulous advertisers, it has stricken fear into the hearts of companies that don\u2019t want to get on the tech giant\u2019s bad side. At one point, Apple warned that advertisers who track Safari users with no consent will be treated like cybercriminals.<\/p>\n <\/p>\n The iPhone is still Apple\u2019s marquee product<\/a>; its contribution to the company\u2019s revenues may now be in decline, though. Nevertheless, iOS will continue to power Apple\u2019s business and, one way or another, be instrumental in realizing future milestones.<\/p>\n There are now more than 1.5 billion Apple devices in the wild, a milestone Tim Cook and Co. achieved in early 2020.<\/p>\n Some tech pundits believe that the iPhone has reached its peak market share, which means it\u2019s bound to plateau at best from here on out. But, Apple is keen on growing the user bases of its product lines to bring in more people to its massive ecosystem.<\/p>\n From 2010, the first year when the Mac, iPhone, and iPad were all present on the market, to 2018, Apple sold approximately 224,403,000 units of the three products on the average.<\/p>\n The average sales figure from 2015, a record-breaking year for Apple, to 2018, the last time the company reported such data, stood at 285,461,250 units.<\/p>\n Other than Apple\u2019s most popular products, the tech giant can boast with others like the iPod, Apple Watch, Apple TV, HomePod, and AirPods, in addition to an extensive selection of smart products and accessories sold on its website.<\/p>\n Judging by the decrease in company revenue in 2019, Apple, in all probability, sold fewer products than it usually does. However, in the first fiscal quarter of 2021, Apple broke all revenue records.<\/p>\n The iOS was developed by a group of engineers Apple recruited for the covert iPhone project, under the codename \u201cPurple.\u201d The tech savants worked at the \u201cpurple dorm,\u201d a building dedicated to iPhone development that had a college vibe.<\/p>\n At the time, the would-be iOS creators had no clue that they were developing the heart of the iPhone. All they knew was that their job was to make a cellphone with a much wider screen and that must come with a purely touch-based user interface.<\/p>\n It was short for iPhone OS. In fact, it was the brand name used to market the ground-breaking mobile operating system until its fourth version. Apple decided to ditch the word \u201cphone\u201d simply because the entire phrase was too awkward to say while iOS rolled off the tongue.<\/p>\n The first iteration of iOS was called iPhone OS 1.0. For better or worse, it was unlike any of the mobile operating systems at the time.<\/p>\n It didn\u2019t support many of the things expected from a smartphone then, such as 3G, multitasking, MMS, text copying and pasting, home screen customization, voice dialing, MS Office file editing, or third-party applications.<\/p>\n Despite these head-scratching deficiencies, Apple enthusiasts appreciated the few things the novel software did remarkably well. What iPhone 1.0 lacked in features, it made up for user experience. Capacitive touchscreen technology, Mobile Safari, and iPod functionality were the stellar qualities that captured the hearts of early iPhone users.<\/p>\n Although iOS was originally designed for the iPhone, it has been used to power the iPad, iPod Touch, and HomePod.<\/p>\n After iOS 12, the mobile operating system for the iPad was rebranded to iPadOS to showcase its departure from iOS, due to its greater emphasis on multitasking.<\/p>\n Further, the OS of the HomePod is now based on tvOS instead of iOS, starting with the 13.4 iteration.<\/p>\n iOS 14.4, the latest version of Apple\u2019s prized OS as of now, is available for the following iOS 14\u2013compatible devices:<\/p>\n Among other things, iOS 14.4 comes with support for a new COVID-19 exposure notification system. Built with Google, this coronavirus tracking feature supplements existing contract tracing initiatives and helps eliminate the need for health departments and other government agencies to build dedicated apps.<\/p>\n Approximately 65% of Apple products in active use are iPhones. In April 2017, 728 million units were used worldwide. In January 2019, the number of actively used iPhones went up to 900 million.<\/p>\n Currently, there are over 1 billion iPhones in use, according to an announcement by Tim Cook for Reuters.<\/p>\n In 2020, the iPhone 6S and iPhone 6S Plus were the oldest iOS devices Apple supported. In short, any iPhone model that came before the two are now considered unsecured.<\/p>\n Unsupported operating systems, which usually reside in older pieces of technology, don\u2019t receive security updates anymore due to impracticality. Users of such devices who refuse to upgrade are highly susceptible to cyberattacks.<\/p>\n The older the unsupported device is, the likelier its vulnerabilities have already spread throughout the criminal underworld and become common knowledge among threat actors.<\/p>\n The only thing we know about the age of iPhone users in the US is that nearly 9 in 10 American teenagers prefer iOS to Android. There isn\u2019t much data about adult iPhone ownership in the country. Then again, age isn\u2019t the only determinant of iPhone adoption.<\/p>\n Several surveys found out that, compared to Android users, iPhone owners tend to be women, be more educated and affluent, work as professionals, hold leadership positions, be less tech-savvy, spend more time using mobile apps, be politically liberal, and be well-traveled.<\/p>\n While numerous iOS statistics can prove said descriptions wrong, at least researchers have given us a reliable statistical portrait of iPhone owners.<\/p>\n Sources:<\/p>\n In August 2020, Apple\u2019s worth reached $2 trillion. It may be the second \u201cA\u201d in FAAMG, but it was the first publicly traded US corporation to pull off such a milestone. Although the company couldn\u2019t sustain such a valuation, it confirmed that investors were beginning to view Apple as a software company. Before Apple could […]<\/p>\n","protected":false},"author":1,"featured_media":3112,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"blog_tag":[],"blog_category":[],"yoast_head":"\n8. 21% of US iPhone users considered adopting an Android, but don\u2019t want to leave the iOS ecosystem.<\/b><\/h4>\n
Fascinating iOS Usage Statistics<\/h3>\n
9. 91.75% of web traffic on iOS comes from Safari.<\/b><\/h4>\n
10. iOS device owners use Google Chrome less than 6% of the time.<\/b><\/h4>\n
11. 29.6 million iOS owners worldwide began using WhatsApp in Q4 2020 alone.<\/b><\/h4>\n
12. Among Us ranks 1st among the most downloaded iOS game apps in 2020.<\/b><\/h4>\n
13<\/b>. In January 2021<\/b>, TikTok was the <\/b>most downloaded app on iOS <\/b>with around 5.6 million downloads in the US alone.<\/b><\/h4>\n
14. 200+ health-care providers use the Apple Health app to check out patients\u2019 medical records.<\/b><\/h4>\n
Impressive iOS Statistics About Sales and Revenue<\/h3>\n
15. In the first fiscal quarter of 2021, Apple broke its all-time revenue record.<\/b><\/h4>\n
16. With over 230,000 units sold, 2015 was iPhone\u2019s biggest year.<\/b><\/h4>\n
17. At the end of 2020, the number of active iPhone users reached 1 billion.<\/b><\/h4>\n
18. In 2020, <\/b>Apple\u2019s market share<\/b> of the global smartphone market was 14.8%.<\/b><\/h4>\n
19. According to 2018 data, Apple owned 49.8% of the global smartphone revenue share.<\/b><\/h4>\n
20. iPhone sales accounted for just 44.3% of Apple\u2019s overall global revenue in Q3 2020.<\/b><\/h4>\n
21. iOS device sales brought Apple $26.42 billion in revenue in Q3 2020.<\/b><\/h4>\n
22. With $9.45 billion in revenue, Apple was 2018\u2019s 4th-largest gaming company in the world.<\/b><\/h4>\n
23. In 2020, Apple brought in $72.3 billion in revenue from iOS apps digital goods sales.<\/b><\/h4>\n
24. Fortnite players have made Apple $360 million richer.<\/b><\/h4>\n
Random iOS Statistics<\/h3>\n
25. Priced at $1,099, the iPhone XS Max was the first Apple phone to cost more than a grand.<\/b><\/h4>\n
26. The most expensive iPhone was retailed at $100,000.<\/b><\/h4>\n
27. In Q1 2020, there were 9.3 billion iOS App Store downloads.<\/b><\/h4>\n
28. There were at least 957,390 games in the iOS App Store in 2020.<\/b><\/h4>\n
29. By early 2020, only 9 iPhone models had been obsolete.<\/b><\/h4>\n
30. By July 2020, there had been two waves of iOS app crashes due to Facebook SDK.<\/b><\/h4>\n
31. XcodeGhost has infected 39 iOS apps.<\/b><\/h4>\n
32. Some websites distributed mystery iPhone malware using 14 iOS vulnerabilities over a 24-month period.<\/b><\/h4>\n
33. 91% of iPhone users don\u2019t allow advertisers to track their online activity.<\/b><\/h4>\n
34. The cost of advertising to Safari users dropped by more than 60% from 2017 to 2019.<\/b><\/h4>\n
Final Thoughts<\/h3>\n
FAQ<\/h4>\n
How many customers does Apple have?<\/b><\/h5>\n
How many Apple products are sold a year?<\/b><\/h5>\n
Who created iOS?<\/b><\/h5>\n
What does iOS stand for?<\/b><\/h5>\n
What was the first iOS?<\/b><\/h5>\n
How many devices run iOS?<\/b><\/h5>\n
\n
How many iPhones are in use?<\/b><\/h5>\n
What is the oldest iPhone Apple still supports?<\/b><\/h5>\n
What age group buys the most iPhones?<\/b><\/h5>\n
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